Creating Value
This is a great presentation which Tom Fishburne from method gave at a recent conference. Well worth watching, and portrays perfectly what a whole lot of companies are grappling with right now – giving customers value so they continue using them, try them for the first time or talk about them to a friend.
Method’s Marketing
I mentioned Tom Fishburne in a previous post, but I’ve just had the chance to properly read his Q&A over on Church of the Customer – it is well worth reading. Some very interesting insight into Method’s marketing.
Having a group of people who are your raving fans, evangelists, or whatever you want to call them works VERY well in our world right now. Any form of communication (good and bad) is amplified x1000 with the power of the web.
