Are you a supermarket snob? (I used to be)

July 3, 2008 · Filed Under Life in general, branding · 7 Comments 

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Supermarket snobbery. A highly debated topic in the tough financial environment we are currently living in. There are of course many supermarkets all to willing to take our money off us, like:

  • Tesco (capitalist pigs)
  • Asda (can be pretty frightening at times in Hull) ;)
  • Waitrose (very civilised shopping)
  • Netto (who?)
  • Lidl (no frills)
  • Aldi (really on the up and up)
  • Sainsburys (hello Jamie!)
  • Morrisons (Northen outposts)
  • And a few others

So, who’s going to be honest here…. where and why do you shop now, and has that changed over the course of 2008? I used to be a real supermarket snob. I am proud to say it was Waitrose every time. The brand name conveyed taste, a quiet and attentive experience and great quality. It also meant some big £££ being spent. It was almost like the Ikea experience when you get to the till with what you think is not a lot, and you hear the words:

that will be £112.31 please.

Not quite what you had in mind. Nowadays thought I’ve changed my mindset and tend to shop in many different supermarkets, including the excellent Aldi - they have their luxury range which is very good (awesome fruit yoghurts) and the prices are very, very good. Yes, I do nip to Waitrose every now and again, but only for things that we cannot get elsewhere. The main weekly shop is usually at Morrisons and they have some great product lines and again, low prices.

It is not surprising therefore to see the BBC news article about this very subject. It looks like people just cannot afford M&S food all the time now (their share price has just got a serious battering), and consumers who have never braved Aldi / Netto / Lidl, are now being lured in. Aldi have actually started a pretty good TV advertising campaign with a very clear message about not having to pay too much for quality.

Right then, spill the beans (Heinz only though still) on your supermarket shopping brand loyalty and experiences in the comments!

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