Brand Devotion
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When you get people willing to camp out for 32 hours to be first at a store’s opening, you know that there is only one brand in the world that can do this.
Check out the video here - fans like these are the ultimate goal of company / brand. This is when you know you have the story, the myth, the product, the marketing right.
Start Slide Show with PicLens Lite
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BBC News- You may like to read this...
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