Metrotwin
UGC (User Generated Content) is a big deal right now. Companies who do it right stand to make significant inroads in customer engagement and brand recognition.
BA are in the process of launching Metrotwin at the moment -it is looking to generate UGC for the 2 cities of NY and London which BA fly between. It is currently on private invite and the email you get back from them once registered says to look at the blog.
Which takes you back to the start page and no blog. Come on BA, get with it! At least you can follow Metrotwin on twitter here.
