Hilton Harriers – clever fund raising
A friend and client of mine spends some of his spare time doing a fantastic job helping run a junior football team – Hilton Harriers.
He recently emailed me about a great way they are raising some money for a new kit:
Our local football team, Hilton Harriers, is looking for kit sponsors. It would cost £1k for shirts and jackets etc but due to the credit crunch I decided it was unfair to ask companies for big money. So, what we are doing is asking 40 companies for just £25. They will then put in a raffle and first prize is sponsorship of the team for 2 years, second prize is an advertising board at our ground for 2 years.
So, 2 years advertising for £25? 1 in 20 chance of winning!
This is a great idea and I am sure Paul would welcome some more contributions! Fund raising is really important for teams and organisations like the Harriers, and I would be interested to know if you had heard of any other good ways of doing this. Let us all know in the comments please! 
Great List of Brands / Companies on twitter
twitter, as you should know, is a microblogging platform, which a) seems to have got over its problems and b) seems to be getting more and more popular and grabbing headlines on the web.
What has impressed me is the number of brands / companies / important and influential people on twitter. fluentsimplicity has a post here which has an excellent list. Have a look… pretty long isn’t it?
What strikes me is that there are not that many UK based companies that have cottoned on to the fact that twitter could be VERY useful to them. A bit like monitoring their online reputation – they don’t really get this.
Another industry which is seriously under-represented is the healthcare / pharma industry. Ok, they would have to be a little careful as it is strictly regulated, but honestly, most people use drugs (prescription ones!) or healthcare products. There is definitely an opportunity here, certainly for the more consumer-related brands.
Two of my clients are on twitter – Paul from purebeans, and Steve from hasbean. You can follow them here and here. (You can follow me here).
