Creating Value
This is a great presentation which Tom Fishburne from method gave at a recent conference. Well worth watching, and portrays perfectly what a whole lot of companies are grappling with right now – giving customers value so they continue using them, try them for the first time or talk about them to a friend.
Superb Experience Marketing from method
Superb Experience Marketing from method, originally uploaded by JonnyMoss.
method is one if my fave brands. Top quality products with design not an afterthought, plus environmentally friendly.
Check out their latest blog post here – they created some little parks in parking spaces to highlight the need for green spaces in the urban jungles. Great fun and a great idea.
Method’s Marketing
I mentioned Tom Fishburne in a previous post, but I’ve just had the chance to properly read his Q&A over on Church of the Customer – it is well worth reading. Some very interesting insight into Method’s marketing.
Having a group of people who are your raving fans, evangelists, or whatever you want to call them works VERY well in our world right now. Any form of communication (good and bad) is amplified x1000 with the power of the web.
Better and Better
So, The Do Lectures are coming closer (next week) and my list of essentials is pretty much ticked off. I felt VERY out of my depth purchasing a sleeping bag as requested by howies, but it seems like a good one and is very comfortable with some great features (funny that, techy features).
It gets better and better though – one of the blogs I read is Church of the Customer – all about customer evangelism, and the latest post featured Tom Fishburne, who draws some superb, marketing-orientated cartoons, and is also Senior Marketing Director Europe for Method Cleaning Products.
As some of you may know, I have a thing for cleaning 
and have used Method Products for many years, initially getting friends in the US to send them over, or bring them when they visited.(I even have them on the stuff we love page here).
Well, after looking at Tom’s blog today, he is going to be at The Do Lectures, so another great person to meet and chat with. All from a very hurriedly posted application post card – super smashing great 
Talking of blogs, Dan Germain, who is Head of Creative at Innocent, has a great blog here, and Innocent’s own blog is looking good too. Subscribed to both. Dan attended The Little Big Voice Lectures by howies last year. On a brand note, Innocent have recently launched their own Orange Juice, which makes sense really. They put OJ in their smoothies, so why not sell it on their own to the hordes of raving fans? Nicely branded too.
