Connection and Interaction

July 14, 2008 · Filed Under marketing · Comments

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I’m betting that, right now, you have quite a few tabs open on your browser. (From my analytics data, you are probably using Firefox 3 or Safari 3). I’m exactly the same as you. Loads of tabs open and using FF 3.

The reason I mention this is down to a tab that I have had open for a week or so now, something that has really stood out from the rest of the material I consume online. It’s this post from Seth Godin on his blog.

Seth talks about that the 4 P’s of marketing have actually been replaced by these building blocks on the left here.

Data and stories, interactions and products, and finally connection. I am a huge fan of interaction and connection, products is obvious, but data and stories also ring true.

Something that applies to me, just as well as you, is this. Sit down, look in the mirror and ask yourself if you are encouraging interaction and connection with your customers today, and the customers of tomorrow. Seth quite rightly states that if anything you are doing doesn’t do this, then whay are you doing it?

The web provides such an easy, repeatable format for connection and interaction, one that we could not possibly imagine 10 years ago. The constantly shifting and evolving power of the web, means that online communication / connection / interaction is going to touch more and more people.

One word which Seth didn’t mention, but fits in well with the 5 elements he did, is personalisation. People want a personal experience. They increasingly want information, communication, products and connection which is suited to them and them only. Their habits, likes, preferences, whatever you want to call it. Just make it personal - if you as a marketeer or sales person can communicate, interact and connect by being really truly personal and meaningful, you will be successful.

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