Make Your Packaging Count
Brash, in your face, arrogant and “can’t miss me” attitude.
On the flip side, beautifully designed, whisper smooth, confident and “I look super stylish”.
Two very different approaches to packaging. The Dieline has noticed this and has a great post about a trend which seems to be gaining traction about toning down the branding and colour in favour of better design and more brand affinity.
Consumers are far more sophisticated now, and they are looking for something they can relate to. That something is packaging that is so well-designed that consumers want to interact with the brand it represents over and over again. Rather than containing mundane products consumers need to use, consumer packaging can deliver something so extraordinary that it adds enjoyment and pleasure. In this scenario, the package becomes a value-added perception for everyday items—so much so that it never gets tucked away.
I am so bought into good packaging, and that can be what contains the product, but also the product itself. This also applies to a brand. If I get a a beautifully designed brochure (the latest piece from Carrier has some superb design and font work), it tends to stay out. If a business card has had some thought… it gets kept and not binned. If someone’s website looks great, gives me a good experience and what I need, it gets bookmarked.
As a person, brand, company or service you cannot afford to be poorly packaged. It all counts.
Thanks to all – Visitors from around the world!
A quick end of weekend post to say a HUGE thankyou to everyone from around the world visting the blog! 
New Blog Theme – your feedback counts
I’ve been running the same theme on theappleofmyi blog for a while now, and after a little bit of inspiration from my good friend Steve over on the Hasblog, (if you need some decent coffee, you need to subscribe to his blog – coffee adventures at their finest), I am trying out this new theme.
So, the big question is, what do you all think? If you have never commented on here, (and I know that is a fair few of you!), PLEASE can you take a moment and let me know your thoughts on this new design. Specifically,
- Is it easy to read?
- Does it look ok on your computer
- Can you navigate around the blog with ease?
- Do you find the sidebar widgets useful
I’m really trying to raise the standard of the blog this year, most importantly the content, but also the design / look / feel, so again, a plea for your feedback. Thanks!
