Better and Better
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So, The Do Lectures are coming closer (next week) and my list of essentials is pretty much ticked off. I felt VERY out of my depth purchasing a sleeping bag as requested by howies, but it seems like a good one and is very comfortable with some great features (funny that, techy features).
It gets better and better though - one of the blogs I read is Church of the Customer - all about customer evangelism, and the latest post featured Tom Fishburne, who draws some superb, marketing-orientated cartoons, and is also Senior Marketing Director Europe for Method Cleaning Products.
As some of you may know, I have a thing for cleaning 
and have used Method Products for many years, initially getting friends in the US to send them over, or bring them when they visited.(I even have them on the stuff we love page here).
Well, after looking at Tom’s blog today, he is going to be at The Do Lectures, so another great person to meet and chat with. All from a very hurriedly posted application post card - super smashing great 
Talking of blogs, Dan Germain, who is Head of Creative at Innocent, has a great blog here, and Innocent’s own blog is looking good too. Subscribed to both. Dan attended The Little Big Voice Lectures by howies last year. On a brand note, Innocent have recently launched their own Orange Juice, which makes sense really. They put OJ in their smoothies, so why not sell it on their own to the hordes of raving fans? Nicely branded too.
Misc Tuesday
Stretching the brand?
Innocent Smoothies have been a HUGE success over the last few years and have an enviable market share. I noticed last week that they have just launched their own OJ. I guess it makes sense, people know, like and trust Innocent, and hence will choose their new offering, but will it worry brand’s like Tropicana? We will have to wait and see…. They have a strong name and reputation and advertising that has been now copied to death.
One of my Fave Hotel Brands
Malmaison is a great chain of hotels (they also own Hotel Du Vin). I have consistently had a good experience with them. Stylish hotesl, great service, and great food. A big thanks to James for lunch The burger, as you can see was particularly impressive and the presentation makes all the difference. Their advertising is always distinctive and innovative and their use of rich colours lends itself well to their brand image.
One hotel brand that has really impressed me recently is Premier Inn - not my first choice of hotels if going somewhere nice with my fiancee, but for business when on my own, they provide a spotlessly clean room, great prices (how about £49 per night!) and useful locations. Hats off to them for delivering exactly what their brand promises - a great night’s sleep at low prices.
Bad Apple?
Michael Arrington over at Techcrunch has an interesting post about his Apple woes, and it seems like he has struck a chord. Being one of the most widely read blogs on the web, I hope he has Cupertino taking note. I have not had too many problems with my Apple gear, but there have been some (certainly not perfect by any stretch of the imagination):
- Unable to login on the MacPro last week
- GPS not working on my iPhone 3G
- Shockingly bad battery life on my MBP
Apple need to wake up and realise that they cannot rely on their reputation any more, they also need to deliver quality and reliable products.
Start Slide Show with PicLens Lite
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BBC News- You may like to read this...
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