Stand out. Do something different. Be remarkable. Make your customers smile

Icebreaker, one of my fave clothing brands, just did this with their new baacode system.

Your unique Baacode will let you see the living conditions of the high country sheep that produced the merino fibre in your Icebreaker garment, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain. We’re sure you’ll find the experience as inspiring as we do. Enjoy your journey back to the source.

What a great story – completely immersive, UNIQUE, fun, yet with a very serious message. All you do, is look for your baacode on your item of clothing, and tap it in on the site:

Now, we’ve got a few items of Icebreaker Merino clothes and it’s true, they are the best out there (along with howies merino stuff). Unfortunately, none have baacodes, but you can click for a demo, and you should – it tells a wonderful story about the people farming the sheep, the location and the history.

This is a perfect example of doing some original and well-executed marketing. If your reading this Icebreaker, a big well done. Made me smile

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