Catch up
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Morning all 
I’ve been away for a few days so I am in a major catch up mode. For any clients / friends / twitter buddies, I will get back to you as soon as possible. The inbox is groaning and the task list is full, but I will get back to you!
I will be online working for most of the weekend, so do ping me if you need anything.
Blog posts coming up in the next couple of days – the joys of train travel and how to survive, and my take on exhibitions / conferences, and how to amplify their effectiveness with online marketing.
Metrotwin
UGC (User Generated Content) is a big deal right now. Companies who do it right stand to make significant inroads in customer engagement and brand recognition.
BA are in the process of launching Metrotwin at the moment -it is looking to generate UGC for the 2 cities of NY and London which BA fly between. It is currently on private invite and the email you get back from them once registered says to look at the blog.
Which takes you back to the start page and no blog. Come on BA, get with it! At least you can follow Metrotwin on twitter here.
Baacode
Stand out. Do something different. Be remarkable. Make your customers smile
Icebreaker, one of my fave clothing brands, just did this with their new baacode system.
Your unique Baacode will let you see the living conditions of the high country sheep that produced the merino fibre in your Icebreaker garment, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain. We’re sure you’ll find the experience as inspiring as we do. Enjoy your journey back to the source.
What a great story – completely immersive, UNIQUE, fun, yet with a very serious message. All you do, is look for your baacode on your item of clothing, and tap it in on the site:
Now, we’ve got a few items of Icebreaker Merino clothes and it’s true, they are the best out there (along with howies merino stuff). Unfortunately, none have baacodes, but you can click for a demo, and you should – it tells a wonderful story about the people farming the sheep, the location and the history.
This is a perfect example of doing some original and well-executed marketing. If your reading this Icebreaker, a big well done. Made me smile
Ubiquity for Firefox – impressive
If you watch one thing today, watch the video below. Mozilla labs have just released the alpha of Ubiquity for Firefox. It looks like a major advance in web browsing / web interface. It is almost like a short cut app on steriods but has the potential to really take off – it is that impressive.
It reminds me a little of Quicksilver – an application which is loved by some and not quite understood by others (I’m in the latter camp). Anyway, check the video out below…v cool
Ubiquity for Firefox from Aza Raskin on Vimeo.
Is this the new MacBookPro?!
I wish it was, but it isn’t, but you never know! It is in fact a very nice mock up from someone over on MacRumours.
I’m going to be in the market for a new Apple laptop in the next 6 months. My first gen MBP is pretty slow now, has AWFUL battery life (and that is even with a supposed extra capacity battery), and is going to be used to show photos off at weddings (so risking people touching the screen) 
I must say that this mock up looks superb – but I am still lusting after the Air, as long as it has a +2.0 chip.
Don’t Put It Off
Tim Ferris is one guy I am REALLY looking forward to meeting. He is the author of the best selling book, the Four Hour Work Week
He has recently done a great interview with Derek Sivers and is well worth reading. Something that resonated very strongly with me, and I am sure it will with you is this:
I heard this beautiful bit of advice once that said, “If you’ve got a list of 20 things you should be doing, pick the most important one or two and then just let go of the rest. You will never upload your music to every one of these sites. You will never contact every person. You will never enter every contest. Just take the one or two things that would make the biggest difference in your career, do those one or two, then stop. Turn your attention to the next one or two most important.”
Listen up, smell the coffee, give yourself a slap (I just did, ouch) – this is something to never forget.
(Oops, forget to say – I’ve just found out he is going to be speaking to us at the Do Lectures!). Hmmm… the website is saying he is not confirmed yet….
