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	<title>theappleofmyi.com &#187; enigma</title>
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	<link>http://theappleofmyi.com/blog</link>
	<description>Marketing, web technology and Apple stuff</description>
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		<title>Enigma XCr</title>
		<link>http://theappleofmyi.com/blog/enigma-xcr/</link>
		<comments>http://theappleofmyi.com/blog/enigma-xcr/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 08:14:42 +0000</pubDate>
		<dc:creator>mossman</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[enigma]]></category>
		<category><![CDATA[rapha]]></category>

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		<description><![CDATA[Enigma XCr, originally uploaded by R A P H A. Enigma and Rapha. 2 companies / brands that have featured heavily in the Moss purchasing regime in 2009. (I&#8217;m going to be writing about both of these in the future, looking at why they work for me, what they do so well, and a few [...]


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			<content:encoded><![CDATA[<p><!-- .flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } --></p>
<div class="flickr-frame"><a title="photo sharing" href="http://www.flickr.com/photos/raphacc/3928661018/"><img class="flickr-photo" src="http://farm4.static.flickr.com/3175/3928661018_acdb1e6877.jpg" alt="" /></a></p>
<p><span class="flickr-caption"><a href="http://www.flickr.com/photos/raphacc/3928661018/">Enigma XCr</a>, originally uploaded by <a href="http://www.flickr.com/people/raphacc/">R A P H A</a>.</span></div>
<p class="flickr-yourcomment"><a href="http://www.enigmabikes.com/" target="_blank">Enigma</a> and <a href="http://www.rapha.cc/" target="_blank">Rapha</a>.</p>
<p>2 companies  / brands that have featured heavily in the Moss purchasing regime in 2009. (I&#8217;m going to be writing about both of these in the future, looking at why they work for me, what they do so well, and a few things they could consider doing in the future).</p>
<p>You can read about why this very special frame <a href="http://www.rapha.cc/enigma-machine" target="_blank">here</a>. It is a collaboration with my fave bike company and my current fave clothing company, all geared towards doing 10 days of very tough riding in the alps.</p>
<p>Life is way too short for shi*t gear.<br />
(Thanks Mr Kelly!).
<p><a href="http://www.theappleofmyi.com">Want to accelerate your marketing and get better results?</a>, <a href="http://www.transformyourmarketing.co.uk">Free Online Marketing Course</a></p>


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