Enigma XCr

September 19, 2009 · Filed Under Cycling, branding · Comment 

Enigma XCr, originally uploaded by R A P H A.

Enigma and Rapha.

2 companies / brands that have featured heavily in the Moss purchasing regime in 2009. (I’m going to be writing about both of these in the future, looking at why they work for me, what they do so well, and a few things they could consider doing in the future).

You can read about why this very special frame here. It is a collaboration with my fave bike company and my current fave clothing company, all geared towards doing 10 days of very tough riding in the alps.

Life is way too short for shi*t gear.
(Thanks Mr Kelly!).