theappleofmyi.com » diesel http://theappleofmyi.com/blog Marketing, web technology and Apple stuff Tue, 07 Sep 2010 19:32:22 +0000 en hourly 1 http://wordpress.org/?v=3.0 Audi Tries to Create an Online Pro-Diesel Movement http://theappleofmyi.com/blog/audi-tries-to-create-an-online-pro-diesel-movement/ http://theappleofmyi.com/blog/audi-tries-to-create-an-online-pro-diesel-movement/#comments Fri, 10 Jul 2009 05:20:28 +0000 mossman http://theappleofmyi.com/blog/?p=3038 Yet Another Related Posts Plugin.]]>

For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer.

Interesting to see how they are communicating this, and why they are doing this. What about their petrol cars?!

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