Audi Tries to Create an Online Pro-Diesel Movement
July 10, 2009 · Filed Under Advertising · Comment
For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer.
Interesting to see how they are communicating this, and why they are doing this. What about their petrol cars?!
