Website Mini Review – Vita Audio
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As I mentioned previously, I am going to be reviewing a number of sites over the coming weeks, giving them a critical appraisal and commenting on what they are doing well, and what they could improve on.
An effective website is a critical part of the marketing mix, whether you are a freelancer or a big corporate company.
So lets check out the first site!
Vita Audio is a company which was born out Ruark, a well reknown British speaker manufacturer. They market a number of Digital Audio or DAB products, and to my mind, really focus on ease of use, design and critically sound quality.
I think they manage to convey a very fresh and clean look to their brand and products. The navigation is particularly nice, with clear tabs at the top, and the quality of the pictures makes seeing the actual product nice and easy.
I’m impressed with the way that they have kept everything very clear, no reversing out of colours with the text and also have clear calls to action on all pages. The whole site makes looking at, choosing and possibly buying a product an enjoyable process. On the product pages they have some very slick animation pointing out key features.
They have an excellent section on the site devoted to reviews from big names magazines and other publications – it makes it very clear that all of the products are very well thought of – it inspires a great deal of confidence and trust.
So, all good? Not quite. There are a few things I would have liked to see.
- A little more of a ‘human’ side to the company – people behind the scenes, perhaps the designer, a person who makes it and certainly the person who is likely to answer the phone if you ring through
- A few more downloads would be nice – perhaps some high resolution wallpapers, or maybe a video or two showing the process of the products being made
- They could also easily provide a few custom badges for people to use on their sites / blogs showing they are Vita Audio fans
- Audio / sound! A pretty important part of the equation! I’m not sure how feasible it would be, but perhaps an audio file of one of their products, compared to traditional radio (this is open to many interpretations but I just think they are missing a trick here)
- Lastly, a newsletter sign up form
So, overall, a 7/10 from me on this site (maybe an 8). I think that the vast majority of visitors will get a good sense of the product and the brand and would be encouraged to buy (Amazon is cheaper though 
).
UPDATE – I know what you’re thinking, we need more pictures / screen shots! Well, I’ll let you into a little secret. I got so brassed off with trying to get them to format correctly, I deleted most of them in total frustration! There you go, that’s off my chest now. Deeeeppppp breathe 
