Experience is everything
I don’t get into Hull very often, but when I do it’s nice to grab a coffee or a hot choccy. So, I went into Cafe Nero expecting to hand over some cash and get a hot drink in return.
I didn’t even get to the counter.
The place was a mess. Cups, mugs and food wrappings covering most tables. The floor was unclean. It immediately came across as “we really don’t care about your experience”.
I walked straight out.
A friend was telling Kate about a beauty treatment she recently had at a local hotel. To be blunt. It sucked. No one acknowledged her when she went to reception. 2 people walked straight past. The treatment was amateur, the beauticians colleagues were loudly chatting and clearing up nearby. Will she recommend them?
I don’t think so.
I don’t see many businesses or services really taking any pride in their work, their service. Certainly not around here at the moment. Great experience is not rocket science. In fact, I would go as far to say, I’m having better experiences online with brands and businesses right now. How amazing is that?
What bad experiences have you had recently?
What great experiences have you had?
Now this is a good customer experience
Mission Bicycle Retail Experience from Adaptive Path on Vimeo.
What a great experience eh? This is how all shops should be. Well designed, properly thought out and all about delivering the best service, and an experience which they will tell their friends about.
I spotted this on the most excellent Boutique Cycles blog.
