Marketing Has Changed
Marketing is changing. Consumers are savvy, and bored. They want the ability to talk and express how they feel about products and brands and services.
Awareness doesn’t mean nothing guys n’ gals. I’m aware of plenty of things, but I don’t like them or buy them.
Traditional PR is dead – one inch of coverage in a maagzine. Whoopy do. Well done.
I think this video sums it up nicely.
