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So, tomorrow’s big Apple event is looming, and I’ve suddenly had a thought……

From their 3rd quarter earnings call:

And then there was Apple’s number 2, COO Tim Cook. During the call, he fielded a question more directly about a new product unveiling saying, “I wouldn’t want to take away your joy of surprise on Wednesday when you see our latest creation.”

They are using the word “Creation” rather a lot (hat tip to @TI3GIB for kicking off my thought process) and so this could mean something HUGE.

There’s been all this talk about how Apple are going to be offering new readable content, rivalling Amazon’s Kindle, and providing a new form of media experience (posted about here over at Hull Digital).

But what if we are also going to be providing that new content? Perhaps creating our very own “digital magazines”?

Think about it. Apple loves templates – think Mail, iPhoto books, iDVD, Keynote ….. easy to use guides that allow people to make great looking media to share.

Creation could be the fact that WE are creating – adding photos, adding audio easily recorded using the device, entering some copy, and then publishing or sharing.

I think the hard part will be the writing to be honest – that may prove a problem, but then again, Apple are sure to have thought about this and designed a really sweet touch keyboard which may well solve the touch entry issues.

So there you have it… my guess on what we COULD see tomorrow. Digital Magazines / Publications being created by ourselves and not just the the likes of GQ, Vogue, and the big newspapers.

PS Just had another thought when typing the word newspapers… how about hyperlocal digital newspapers which people create and share, reporting on news which is so laser-targeted it would be great reading?! The possibilities are now flowing thick and fast, and we only have just over 24 hours to go…..

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