Selling NY Tap Water!

September 11, 2008 · Filed Under branding 

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Selling NY Tap Water!, originally uploaded by JonnyMoss.

Now this is an impressive bit of marketing.

We all know that some people hate the fact that bottled water is sold, branded, positioned as a better choice than plan old tap water. Well, this is plain old tap water, from NY!

The DieLine has a good write up on it here, and makes interesting reading:

Tap’dNY is a bottled water for the new age: an honest and local alternative for all New Yorkers. We purify and bottle New York City’s famous tap water, leaving out the malarkey and far journey included in other bottled waters.

I love the packaging, and the brand, but the proof will be in the sales. I would imagine it may be a bit of a fad, but you never know!


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Comments

4 Responses to “Selling NY Tap Water!”

  1. topwebbusinesses » Blog Archive » Selling NY Tap Water! on September 11th, 2008 10:09 am

    [...] Original admin [...]

  2. Troy on September 11th, 2008 11:03 am

    I’m currently working on some ice packaging that we’re hoping to put ice in and sell to eskimos. : )

  3. Anth0ny on September 11th, 2008 1:38 pm

    So - to get this straight, its tap water, that has been placed in a plastic bottle (Henry VIII had a ‘Coke and a smile’ and its still kicking around in a landfill?) and flown/shipped to other countries. Golden idea.

    However - this aside, nice packaging and product photography :)

  4. admin on September 12th, 2008 8:57 pm

    Troy, count me in for the marketing campaign ;-)

    Anthony, I agree with you - great design and colours, + a cool website!

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