Saatchi and Saatchi’s Toyota Campaign fail
When a marketing campaign goes pear-shaped, it can be flagged, viewed, commented on and shared in a matter of minutes (the wonders of the internet). I’m sure this is what they had in mind when they started the video competition, except they never envisaged it getting coverage for when it went horribly wrong….
You need to read more here (and it really is worth taking a few minutes to understand this spectacular fail)…. the outcome being this rather controversial video which they approved and went live. Enjoy!
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