Diet Coke - good for you?!

December 21, 2007 · Filed Under Life in general 

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photo.jpg, originally uploaded by JonnyMoss.

This has got to be the greatest marketing spin ever!! It actually says for “vitality and wellbeing”! I’m not sure how their regulatory department signed this one off.

 I think there is a valuable lesson here for custodians of brands, so that could be a big company, or a small business. What’s the lesson?

 - Don’t try and push your brand’s limit TOO much. It just doesn’t work

Diet Coke - it is not good for you. Even if you add vitamins. It’s a bit like putting some extra lettuce on a juicy burger and trying to call it the health burger. Surely, the Coke marketing team are seriously underestimating their customers. Or are they?!

 


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