Not so cuil

July 30, 2008 · Filed Under Web 

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This week has seen the launch of the new search engine by some ex-Googlers.

It’s called cuil. It was looking pretty cuil, until people started testing it. Techcrunch have a good post here, where cuil could not even find cuil in their SERP. Hmmm.

SEOMoz have another great post looking at a comparison between Microsoft Live search, Google, Yahoo! and cuil. Needless to say, the latter did not fair brilliantly. This is a massive case of too much promise and under-delivery. The thing a business needs to avoid above all costs.

They had quite a few things going for them - ex-Google staff (know what they are doing), in stealth mode, massive hype and PR in the blogosphere, but then went pear-shaped when people started using it. To be fair, they must have had some cojones to try and take on Google, the most succesful online company in history. So, they tried, and for now at least they failed.


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