More companies and brands should have fun
April 25, 2009 · Filed Under Advertising, Business
Now this is awesome. The new Star Trek movie is getting reviews, and they recently had an event where hardcore fans went to a big screen showing of Wrath of the Khan. They had also been promised 10 minutes of the new film as a sneak peek.
Lo and behold, 10 minutes into Wrath of the Khan, the film “broke”, enter stage left, Leonard Nimoy, and announced they were going to see the whole of the new film! As Church of the Customer so rightly says:
Fun is contagious.
Fun spreads.
Fun inspires loyalty.
Fun opens wallets.
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