Misc Tuesday

August 19, 2008 · Filed Under branding

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Stretching the brand?

Innocent Smoothies have been a HUGE success over the last few years and have an enviable market share. I noticed last week that they have just launched their own OJ. I guess it makes sense, people know, like and trust Innocent, and hence will choose their new offering, but will it worry brand’s like Tropicana? We will have to wait and see…. They have a strong name and reputation and advertising that has been now copied to death.

One of my Fave Hotel Brands

Malmaison is a great chain of hotels (they also own Hotel Du Vin). I have consistently had a good experience with them. Stylish hotesl, great service, and great food. A big thanks to James for lunch The burger, as you can see was particularly impressive and the presentation makes all the difference. Their advertising is always distinctive and innovative and their use of rich colours lends itself well to their brand image.

One hotel brand that has really impressed me recently is Premier Inn - not my first choice of hotels if going somewhere nice with my fiancee, but for business when on my own, they provide a spotlessly clean room, great prices (how about £49 per night!) and useful locations. Hats off to them for delivering exactly what their brand promises - a great night’s sleep at low prices.

Bad Apple?
Michael Arrington over at Techcrunch has an interesting post about his Apple woes, and it seems like he has struck a chord. Being one of the most widely read blogs on the web, I hope he has Cupertino taking note. I have not had too many problems with my Apple gear, but there have been some (certainly not perfect by any stretch of the imagination):

- Unable to login on the MacPro last week
- GPS not working on my iPhone 3G
- Shockingly bad battery life on my MBP

Apple need to wake up and realise that they cannot rely on their reputation any more, they also need to deliver quality and reliable products.

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