Microsoft buying Yahoo! ?!
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Whoa! This is BIG news. Press release from Microsoft here.
Steve Ballmer says:
“We have great respect for Yahoo!, and together we can offer an
increasingly exciting set of solutions for consumers, publishers
and advertisers while becoming better positioned to compete in
the online services market,”“We believe our combination will deliver superior value to our
respective shareholders and better choice and innovation to our
customers and industry partners.”
BBC Article here.
To be honest, this makes a lot of sense, and both companies need to do something. The figures speak for themselves in a BIG way….
Google is still romping away with a large slice of what is happening online, whether that be advertising (the big one), useful online apps (Gmail and Maps for example) and are constantly looking to do more and more. (They are still recruiting a lot of people, but starting to come under pressure from the likes of Facebook when trying to get the cream of the crop of graduates).
Ok, imagine if they DID join forces and Microsoft did buy them (and I’m not sure whether this will happen), they still need to get things turned round pretty quickly, and the big question for me, is how quickly? Everyone knows what a huge process a merger is, and all the logistics and politics which accompany it. Getting a strong, correct and engaging strategy together quickly, and starting to implement it would be critical, and I’m afraid, both companies track records do not give me much hope for this to happen.
Let’s watch this space closely, and see what Yahoo! have to say.
UPDATE - internal memo from Steve Ballmer here - he almost talks like it’s a done deal!
Technorati Tags: acquisition, buy, google, merger, microsoft, web, Yahoo!
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- flickr uses not happy with Microsoft
- A good summary of the Yahoo! and Google Deal
- Microsoft is dead!
- Cool page from Yahoo
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[...] and internet drums are still beating strong about the proposed takeover of Yahoo! by Microsoft (see my previous post here). One of Yahoo’s most well known and successful web properties is flickr, the community based [...]