Google rocking again

April 18, 2008 · Filed Under Google 

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Google boss Eric Schmidt said “innovation in search, ads, and apps” helped to boost earnings growth.

There have been fears that the firm was being hit by the slowing US economy.

Google said sales were up 42% to $5.19bn for the quarter ended 31 March.

The almighty G have just reported their first quarter earnings and they have eased fear about an online advertising slump. The BBC have a good report on the key facts and is also being widely reported around the web.

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It doesn’t surprise me that they are doing well / continuing to do well. What other advertising medium is so targeted, so relevant, so customisable and can be measured so effectively?

TRCM = Google’s key advantage.

Once my own sites are fully up and running (soon, soon), I for one will be running highly targeted Google ads. Does anyone else do this at the moment? If you are a freelancer or small business owner, I would love to know your thoughts.

PS A potential client is looking for a red hot person to look after their Google Ads - based in Lincolnshire (UK) though, they must be experienced, friendly, proactive and be used to be handling £000s of adspend. Drop me a line if you are interested or know someone!

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