Google in the UK - feel the power

June 11, 2008 · Filed Under Internet 

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The Guardian Tech Blog has a frankly startling post about the share Google has in the UK search field.

Google UK market share

You are reading that right. 87% share. That is an incredible statistic and show just how important it is to engage Google when you are looking to be found on the internet.

If you are small to medium sized business owner and you are not thinking specifically about your marketing strategy in relation to search, you should be. There are a number of things you can start doing:

  • Review your web-presence: do you just have a website or some other web property?
  • Is your website search-optimised?
  • Are you embracing social media?
  • Are you making sure people can talk about you online? Give them mulitple channels for them to reach you
  • Do you have online advertising?
  • Are you helping Google to find you?

If 87% of people are using that simple page www.google.com or www.google.co.uk so much, you must be easily found, not forgetting that people can find positive things and also negative ones.


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