Good email from Malmaison

April 23, 2008 · Filed Under emarketing 

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Malmaison is a superb chain of hotels in the UK. Basing their brand promise on style, affordable luxury and great food, I have stayed at a good many of them and are always my first choice if looking for something cool, but not TOO pricey!

This is their latest email which just arrived in my inbox:

Picture 3-19
I really like the fact it is relevant and executed well. We all know just how tough things are at the moment in terms of rising prices for everything - electricity, petrol / diesel, food…….. the list goes on. So, good work from the Mal marketing team for getting a good message across. (Extra bonus - their website also reflects the message!).
Picture 4-15

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