Good Customer Communication from 37 Signals

August 6, 2008 · Filed Under Web 

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If you like webapps and like using apps that just work, with the minimum of fuss, you probably have heard of 37signals, a great company who I am a BIG fan of. They make project management software and a simple but effective CRM (amongst others).

Yesterday they hosted their 37 signals live event online using ustream.tv to broadcast a live event where over 700 people chatted and asked questions.

This was a great thing to do for a few reasons:

1. Shows the people behind the brand / company
2. Creates a conversation where they are actively engaging their users and fans
3. Allows people to ask questions
4. Creates good PR!

Other companies take note - what they did is not hard, not expensive and not cheesy - it worked very well and earned them some well-deserved praise as well as being VERY useful.


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  1. Clear Communication is Critical
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  4. Fame at last - Jon Moss on the 37 signals blog!
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Comments

2 Responses to “Good Customer Communication from 37 Signals”

  1. Jason Fried on August 6th, 2008 7:43 pm

    Thanks for writing this up. I’m glad you enjoyed it. We definitely learned a few things and hope to make the live show even better the next time around. Hope to see you there.

  2. admin on August 7th, 2008 8:56 am

    Jason,

    Many thanks for popping by :-)

    Will certainly be there next time. I did ask the question, but probably missed it, how is the UK Affiliate Scheme looking? Possible?

    Best,

    Jon

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