End of a Wonderful Year

December 31, 2008 · Filed Under Life in general 

In just over 6 hours, we will be in 2009.

2008 will be gone, and we will even start thinking towards 2010. Doesn’t time just fly? Time seems to fly even faster when you’re having fun, when you wish that every day had a few more hours as you are excited about what you’re doing and even better, you love the work you are doing for clients and businesses.

This time last year, I posted this on the blog, and I was feeling great, knowing what I had to do and where I was going. I had put a whole load of negativity behind me an managed to leave behind professional relationships that were crushing my creativity,  fun and inspiration. It really was onwards and upwards :-)

2008 Life and Work

I’m happy to report that 2008 was everything that I could have wished for. I’m lucky enough to have a wonderful fiancee who is the only person to really understand me, and puts up with my little foibles ;-) She is a star, hugely undervalued at her workplace, and deserves so much more. Thanks for believing in me, and bearing with me on quite a few things!

I’m also lucky to have the best sis and parents in the whole world! It is fun to see how much I am like them in a lot of ways. They have been so supportive this year, and quite frankly, I could not have done what I have without them. I owe them so much, and so a very public thanks is in order – you guys are just the best!

Having been in corporate [shackles] employment for 11 years, it was a big question mark whether the working for myself role would work. There were many questions to answer, not least, will there be people who would find me valuable?

With theappleofmyi now being established for over 12 months, I’m delighted to say that I have a regular roster of clients, from global pharma companies, to private schools to high end diamond and watch dealers, all I owe a huge thanks to, for believing in me and giving me a chance. jonmossphotography has also been success with motorsports clients and shooting a fair few weddings as well as being published for a calendar and newsletter series. 2008 has also been a year where the global economy has had a wake up call, and there is a huge amount of uncertainty for many people, brands and businesses.

The good news is that if you have a truly superb product, a remarkable company, or a brand that really means something and is relevant to consumers, you have a great opportunity to GROW your business, through establishing stronger relationships with your existing customers, and engaging with new prospects. Remember, get them to know you, like you, trust you, use you and talk about you.

The Online World – a way of life and work

I’ve always been a huge fan of the web, and it has been a real focus for me for the past 5+ years. What has been so amazing this year is using the web every day for my work, levaraging its power to help me with my businesses and with my clients. From blogging, to social media, to email marketing, to project management and RSS feeds, these are all the online activities I do each and every day.

I get a huge amount of enjoyment from using web applications – they are available from anywhere you have web-access, often via a mobile client, and can make every day work SO much easier. The web apps and websites which have really stood out for me this year, the ones I have used extensively and would recommend to you are:

  • Anything by 37signals – I’m using Basecamp, Backpack and Highrise
  • Echosign – for proposal signing and agreements – a sweet UI and works perfectly
  • Google Reader - the best RSS reader bar none
  • Meetup – superb service for organising events and meetups
  • Spotify - free music! Awesome streaming music to your desktop
  • Dropbox - 2Gb of free storage with superb syncing
  • Remember the Milk – keep track of your tasks with ease, and with a top iPhone app
  • dopplr - share your travel – so well designed and starting to become very useful with their traveller’s tips
  • twitter – microblogging and great fun! Follow me below!

These are just a few of my faves, and I am really looking forward to seeing what is launched in 09!

New Ventures

Standing still is not an option for businesses anymore, and that also includes me. I’ve recently launched www.hulldigital.co.uk and also www.onlinepharmamarketing.com, two niche sites to help expand my web presence.

www.hulldigital.co.uk - is a community-orientated site for the Hull area, focused on talking about everything online and digital in the region, so looking at companies embracing the web, reporting on the local online news, watching what is happening with Karoo ;-) and speaking with people making a difference in the digital world.

www.onlinepharmamarketing.com – is a something I’m very excited about. Online Pharma Marketing is really in its infancy, and there is a massive amount of scope for pharmaceutical companies, as well as Medical Device and Healthcare companies to embrace the web and use it correctly. I’m going to be writing about what can be done, what is being done in this area and how companies can start in the right direction and differentiate themselves from the competition.

Lastly, there is the Hull Digital / Hull Open Coffee Meetup! It’s about time Hull had a regular monthly meetup for people who love the web, online design and technology – anyone who loves the digital age! If you would like to come along, then click on the badge top right!

Blogging

www.theappleofmyi.com/blog has been updated a fair bit this year, and I would like to thank you all for visiting and contributing. The statistics make amazing reading!

  • 25,000 unique visitors!
  • IE and Firefox vying for top browser position, with Safari a little off the pace
  • Visitors from 145 countries (!)
  • Over 400 regular readers

What I aim to do this year, is try and elicit a few more comments from you all, so that means writing better content on topics that you find important!

Brands

Ok, I admit it, I like nice things, and I like brands that are well designed, do what they are supposed to and make you feel good about using them. A few of my 2008 brand faves are:

  • Apple - the iPhone 3G is superb, a real device that enables me to do a whole lot more than a regular phone. The MacBook Air is also a revelation, but the MacBookPro was a real dent in the Apple karma, showing that a big company must never slack on quality control
  • Haglofs – a recent discovery – amazing quality and design for skiing
  • howies – a huge thanks to them for inviting me to the do lectures, and they continue to resonate with me, with simple, cools clothes
  • Icebreaker – lovely merino stuff period, and a superb website
  • Rude Health – their muesli is yum!
  • Hard Graft – seriously nice stuff for laptops and iPods

It’s a Wrap

So, 2008 is nearly over. 2009 is nearly here. I know it is going to be an amazing year. Thanks again to Kate, my folks, my friends, my clients and anyone else who feels like they need a thank you! I’m sure I have left out many things I wanted to mention, so they will bound to pop into my mind shortly, and I’ll either update this post, or write a new one.

All that remins is to say, Happy New Year and I want to leave you with a little story about Seth Godin’s book Triiibes. There is a little story he writes about in the book:

‘It’s 4am and I can’t sleep. So I’m sitting in a lobby in a hotel in Jamaica, checking my e-mail. A couple walks by, obviously on their way to bed, having pushed their idea of a vacation a little too hard. The woman looks over to me and , in a harsh whisper, a little quieter than a yell, says to her friend, “Isn’t that sad? That guy comes here on vacation and he’s stick checking his email. He can’t even enjoy his two weeks off”.

I think the real question – the one they probably wouldn’t want to answer – was, “Isn’t it sad that we have a job where we send two weeks avoiding the stuff we have to do fifty weeks a year”.

It took me a long time to figure out why I was so happy to be checking my email in the middle of the night. It had to do with passion. Other than sleeping, there was nothing I’d rather be doing in that moment…’.

This sums up 2008 perfectly for me – I’m doing something I love and am hugely passionate about for a job. That rocks.


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Comments

6 Responses to “End of a Wonderful Year”

  1. Simon Kelly on December 31st, 2008 9:16 pm

    Just to prove I can read the destructions!.

    Happy 2009 to Kate & your good self.

    Cheers
    SK

  2. mossman on January 1st, 2009 9:50 am

    Ah, at least someone is reading ;-)

    HNY to you and Janet too!

  3. Mossman (Jon Moss) on January 1st, 2009 9:52 am

    2008 and into 2009 thoughts, + web app highlights and my fave brands of 08 http://bit.ly/zIdD

  4. Stephen Leighton on January 1st, 2009 11:16 am

    Good wrap up Jon, Happy New year my friend.

  5. mossman on January 1st, 2009 11:49 am

    Thanks Steve, and Happy New Year to you and your family!
    Lets try and get a date sorted for getting together for a marketing and technology session :-)

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