iPad preparation
With the countdown ticking to the iPad arrival on the 28th, the important subject of protection has been dealt with a minimum of fuss.
A beautiful hard graft iPad sleeve arrived yesterday from Austria.
Lovingly wrapped, personal touches and with the care and attention to detail missing from 95% of brands, it is going to be a the perfect partner with Apple’s new wonder device.
Outlier
I’ve been aware of Outlier for a while now. Velodramatic’s latest post, led me to have a look at their gear again and I’ve ordered some Workwear pants.
I’m not a fan of wearing suit trousers anymore for client meetings. They just don’t feel right any more. Just not me. Having said that, the only other option until now has been the faithful Gap chinos, which, I think, could well be over 10 years old. And look it. Not only are they too big, but frayed and yes, even for a non-fashion guru, dated.
So, fingers crossed, the Outlier trousers will arrive soon (from NYC no less) and, more critically, fit the leaner Moss frame!
Enigma XCr
Enigma XCr, originally uploaded by R A P H A.
2 companies / brands that have featured heavily in the Moss purchasing regime in 2009. (I’m going to be writing about both of these in the future, looking at why they work for me, what they do so well, and a few things they could consider doing in the future).
You can read about why this very special frame here. It is a collaboration with my fave bike company and my current fave clothing company, all geared towards doing 10 days of very tough riding in the alps.
Life is way too short for shi*t gear.
(Thanks Mr Kelly!).
New hardgraft blog and a rather nice competition
As some of you may know, hardgraft is one of my fave brands. A combination of quality, luxury and design for your iPhone, MacBook, Kindle or Blackberry.
They’ve just launched a new blog which you can find here >>> click and they have a competition going on right now, where you can just leave a comment and you may win one of their super-sweet sleeves! So, what are you waiting for, have a look now! 
Innocently Brilliant
There are a few brands in the world I would love to work with. Brands that I truly respect and admire, and inspire me.
Innocent Smoothies is one of those brands. I wish I could remember when I actually had that first Innocent smoothie moment, but even now, they are my smoothie brand of choice. Why?
- I know what I’m getting
- Ethical
- Taste great
- A feel good factor
- A cool, fun factor
Quite a few things that all add up to the greater good of their brand – they really do care about what they are doing. Both from a business / customer relationship POV, but also from the ethical, planet POV. No question, there brand resonates with me, and many, many others.
I urge you to spend a few minutes and look through this presentation from them which tells you about their history, their ethos and way of life. Innocently brilliant. (Hat tip to my “name buddy” over at Word of Moss who pointed me towards the presentation)
Brand your cloud
Andreas and Jaan have a great post going on over at noded here. It is talking about a problem and a solution.
The problem: we’re using more and more webapps for ourselves, but critically with clients too. (I use Basecamp with most of mine). The online apps are all branded differently and you lose the continuity with your brand.
The solution: using an Open Brand protocol, (similar to OpenId), you could “brand” your web apps, and this would happen automatically maintaining the consistency.
This really makes a load of sense to me, so head on over and let them know what you think.
