Business Blogging and relationships

July 19, 2008 · Filed Under Blogging

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I’ve recently started subscribing to Josh Klein’s blog, which you can find here. Josh and I have very similar interests - marketing and technology, and write about some similar topics.

Blogging is something I am passionate about, (theappleofmyi blog has been going since May 2006!) and in his latest post, Josh talked to a lady called Liz Strauss who runs a business school for bloggers. It is a great read, and something that really stood out is this:

There is an important lesson we can boil out of this: your brand isn’t what you say it is, it’s defined by the relationships you have.

I am in total agreement here. Brands have no where left to hide - they need to be open, interactive and have excellent relationships with their customers. They need to be able to maintain these relationships through good times and bad, but above all, make sure those customers feel valued and that their opinion DOES count. An ignorant, arrogant and uncaring brand is not going to last long.

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Tags: Blogging, businessblogging, joshklein, relationships

Comments

2 Responses to “Business Blogging and relationships”

Josh Klein on July 19th, 2008 11:06 pm

Right on, Jon.

I think it’s important for brands not to feel like they “have no where left to hide”. Instead, they should view this new paradigm as an asset, a way to really connect in a meaningful way AND build their businesses.

It levels the playing field, and makes it an asset to be a small, personal brand.

I’m really enjoying your posts!
admin on July 20th, 2008 10:03 am

Hey Josh

Thanks for commenting! Could not agree more:

“It levels the playing field, and makes it an asset to be a small, personal brand”.

Also, why be scared of the open communication? Surely, it customers give feedback all the time, you can always be improving your service?! That is a big +ve!