Brand Devotion

June 30, 2008 · Filed Under Apple stuff, branding 

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Apple Store Sydney

When you get people willing to camp out for 32 hours to be first at a store’s opening, you know that there is only one brand in the world that can do this.

Check out the video here - fans like these are the ultimate goal of company / brand. This is when you know you have the story, the myth, the product, the marketing right.


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Start Slide Show with PicLens Lite PicLens

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