Are Google Recession Proof?

January 31, 2008 · Filed Under Google, Internet 

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Here is an interesting article from Wired about Google and whether or not they are “recession proof”. The actual article is referring to the US market, but as we all know, it looks like we could be heading the same way.

What really caught my eye was the information that in the previous recessions, direct mail grew, and Google’s main business model, is very like direct mail. Targeted relevant advertising. Direct mail works when it is relevant and it is targeted, and guess what? If you are looking for cheap flights to New York on Google, a load of adverts appear advertising just that. Not rocket science, but by ‘eck lad, it sure does work.

Google ads do work, and many people spend a great deal of money on them. Large or small, many businesses see that they almost HAVE to have a Google Adword presence, just to be in the game. It is certainly something I will be doing very shortly once my main websites are ready.

Do any of you run Google Adwords campaigns? I would be intrested to hear your thoughts in them, and especially, if they work for you.

Technorati Tags: , , ,


Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Facebook
  • Google
  • NewsVine
  • Slashdot
  • StumbleUpon
  • Technorati
  • TwitThis
Start Slide Show with PicLens Lite PicLens

Related posts:

  1. Google in the UK - feel the power
  2. Google and Yahoo! Search Agreement
  3. Google rocking again
  4. Google Desktop for Mac
  5. Google adds IMAP support to Gmail

Tags:

Comments