A stimulating brand name

August 22, 2008 · Filed Under branding 

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Morning campers, it’s FRIDAY! To celebrate this wonderful fact, and that it is sunny here in Hull, I thought you would like this picture I snapped in Waitrose a few days ago: a very different take on a risque brand name, but works rather well!

IMG_0332.jpg

Since Dorset Cereals shook up the muesli and porridge market with their awesome packaging and design, not to mention lovely food, this market sector has completely changed, most notably all the packaging changing shape to the type shown aboev.

Rude Health is a brand I have only just heard of, but their tongue in cheel copy and brand names are rather good :-)


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Related posts:

  1. When you don’t need a brand….
  2. Brand Devotion
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  4. Take control of your good (brand) name
  5. The Open brand

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