A special form of advertising in the USA, perhaps not for GB
June 8, 2008 · Filed Under Advertising, Life in general
I saw this picture on the church of customer blog - this is well worth subscribing too, a great read.
I’m not sure whether this would work in the UK, possibly for the fuel card, but not for guns. What were they thinking? Imagine if some company started giving out free knives? Shocking, especially with the escalating knife crime in the UK 
Advertising needs to find a happy balance. People must always ask a few questions:
- What do you want people to do when they see your advert?
- Does the advert have continuity? (Does it match your other communication channels?)
- Is there some form of measurement? (So you can track ROI – hard to do with traditional media)
- Is the advert memorable? (But for the right reasons and not just for shock value)
- Can you afford to advertise? And sometimes, can you afford not to in some circumstances when your customers expect to see your brand)
Whatever you do, don’t get suckered by people hawking unnecessary advertising, cheap deals, last minute placements. Make sure you think first, plan and then book.
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Advertising in a new method,oh! very interesting, i think it is going to work in UK because now a days every business people are looking for new techniques…
New techniques can be good, but not the replace the tried and tested ones!